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Sesja RPG The Elder Scrolls Bethesda | event online

Promotion of a new game add-on through the implementation of an RPG session with the participation of popular influencers.

As part of a long-term cooperation with Bethesda, we have implemented holistic campaigns characterized by a non-standard approach to the promotion of games being uder the studio's wing.

As Śliwiński Media, we respond to the Client's needs in terms of production, as well as the organization of custom campaigns such as the RPG session transferred to virtual reality.

While implementing the Campaign, we used the current Client’s communication strategy and adjusted our activities accordingly.

As a part of RPG session for The Elder Scrolls online: Blackwood, we conducted an activation where popular Internet creators and influencers could play characters that fully reflect their characters, while experiencing adventures from the game add-on. Tasks from the game prologue were transferred to the real world by the irreplaceable master of the game - Baniak Baniak.

Influencers who participated in the game were Niedaradek, Seto, Playmate.

Campaign elements:

  • Creative and communication strategy
  • Live streaming of sessions with the preparation of appropriate technical facilities
  • Influencer marketing, advertising within the creators' channels
  • Social media marketing
  • Creator management
  • Preparation of graphic and animated promotional materials for the needs of live streaming
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